Identity concept · 2016
Lynnwood Estates
A composed identity for a Leicester accommodation brand serving professionals and students.
The brief
Lynnwood Estates wanted a fresh identity that could signal high-quality accommodation to both Leicester professionals and students at the city’s universities.
The approach
The monogram combines a sense of place with a composed, professional wordmark. The direction aims for a premium character while staying clear and practical across property materials.
“Luxury and professionalism, expressed without unnecessary decoration.”